Yugith Jewellers

Project Details: Parth Vaya Interiors was founded in Rajkot in 2020 with a single conviction: that the most powerful thing a designer can do is know when to stop. In a world of maximalism and trend cycles, PVI chose the opposite path.

Drawing from the Japanese concept of ma — the beauty of negative space — and the Scandinavian tradition of functional simplicity, we developed what we call the Japandi method: spaces that are simultaneously warm and austere, lived-in and considered.

Over five years and 80+ projects, we have designed homes, jewelry flagships, corporate headquarters, and private members lounges across Gujarat and Maharashtra. Each project begins with the same question: what does this space truly need?